In 1954, Ada Masotti, a master corset maker, founded the La Perla business in Bologna, Italy. Until 1965, Ada Masotti expanded her corset expertise to different kinds of lingerie and nightwear.


In 1965, she also expanded into women’s beachwear launching a collection of bikinis and swimsuits.


In 1981, Ada Masotti’s son, Alberto Masotti, took over the management of the La Perla business. Capitalizing on the underwear boom that characterized the 1980s, the business expanded internationally and established its reputation as an international reputed luxury lifestyle brand.


In 1985, La Perla started producing men’s underwear and beachwear. One year later, La Perla also expanded into perfume with their first fragrance, named simply La Perla.


In October 2008, La Perla was acquired by JH Partners, a private equity investor focused on, among other things, luxury brands.


In June 2013, Silvio Scaglia and his investment vehicle, Pacific Global Management, acquired La Perla for a purchase price of €69 million. Following the acquisition, La Perla was relaunched in line with a development strategy involving large investments.


On February 25, 2018, Tennor Holding B.V. (previously Sapinda Holding B.V.) acquired 100% of the shares in La Perla Global Management (UK) Limited.
On the same date, La Perla Fashion Holding N.V. acquired 100% of the shares in La Perla Global Management (UK) Limited from Tennor Holding B.V.